Content Marketing

Paul helps business owners and professionals use LinkedIn with purpose.

His focus is on creating relevant, reputation-building content that builds visibility, authority, and familiarity with an audience over time.

However, LinkedIn isn’t a magic wand. It’s not a quick fix. It’s a tool for creating the right kind of attention that opens the door to real conversations.

Paul typically works with business owners, consultants, and professionals working in the business to business space, who:

– Know they should be more visible online but don’t have the time, skill, or consistency to post regularly.

– Want to build trust with their audience without resorting to hype or automation gimmicks.

– Need a practical approach to content that aligns with their voice and business goals.

The service is always tailored, but it usually falls into two areas:

1 Content creation – Writing and scheduling posts that reflect the client’s expertise, build authority, and make their network pause and take notice.

2 Outreach strategy – Guiding or handling a targeted connection campaign so the right people see the content and conversations can begin.

Some clients, like Alyson Roach, only need three quality posts a week. She’s active on LinkedIn herself and manages her own outreach—but the results speak volumes. At a recent BNI conference, several people approached her to compliment her content, style and value.

That kind of feedback—unsolicited and in person—is what makes content valuable. It’s why she’s now into her third year working with Paul. Connect with her on LinkedIn and speak to her direct.

Costs range from £200 to £500 per month, depending on the level of support. At the lower end, it covers up to five posts a week. At the higher end, it includes a full LinkedIn profile refresh and a personalised engagement campaigns, reaching out with connection requests and building an audience.

The real measure of success? Not likes or vanity metrics—but the number of quality conversations you’re having each week with people who matter. LinkedIn plays a major role in B2B marketing but it's only a part.

One of the advantages of working with Paul is his extensive strategic marketing experience. Examining all elements of the sales process and identifying where business is being leaked by lack of attention to pinch points.

Message from Paul:

To build a successful brand in today's digital landscape, it's not enough to have a great product or service. Building trust through strategic content marketing is the linchpin for long-term success. As an experienced professional in sales and marketing, Paul has seen firsthand the transformative power of content marketing in building connections, fostering trust, and ensuring sustainability.

I have a small number of clients for whom I am producing content as part of their branding strategy. I have room to take on two more clients.

If you struggle with producing valuable content, or you don't have the time or skill set to produce blogs, videos or social media then give me a call on 07976 243107.

Undecided? or maybe the time is not quite right. Check out Paul's Savvy Marketing Content on this site or Connect with him on LinkedIn and say hello.