Your brand is your reputation. What you are known for! How people feel when they hear your name or that of your business.
And your brand lives in the digital world in the form of content. Content may consist of articles, blogs, podcasts, etc. Anything that tells your story highlights your expertise, and provides value.
I choose to write articles, and blogs, conduct workshops, and produce videos to stand out and get noticed. You may choose other ways to tell your story. Do not let being too busy or being unsure how to go about it, become your excuse.
Why Do I Recommend Video Marketing for Business:
Video isn't just a trend; it's a proven strategy to grab attention, engage with your audience, and enhance understanding.
Video is just more powerful in every way you get in front of your audience. When it comes to grabbing attention it 'stops the scroll'.
64% of consumers are more likely to make a purchase after watching a product video. 72% of customers would rather learn about a product or service through video. Video Tells your Story in Colour.
Engage With Your Audience:
With video, you can unveil the finer details of your products and services. Let your offerings speak for themselves through engaging visual demonstrations. People are fascinated and re-assured when you take them 'behind the scenes'.
Make Announcements Memorable:
Announcing an event, a new product, or maybe crowdfunding? Video captures attention. Studies suggest that including video in your marketing emails can increase click-through rates by 300%. This video helped raise donations for a trishaw in Wells;
Consider a Different Perspective with Drone Footage:
Stand out with stunning aerial views. Drone photography and videography offer a fresh perspective that can leave a lasting impression on your audience.
Reasons to Work with Paul Clegg
“Smart, aware, generous, thoughtful, progressive. A powerful listener. Articulate and careful. Highly recommended on first impression.”
Apart from being a creative photographer and videographer, Paul has extensive experience in sales, marketing, and business.
He originally honed his sales and marketing skills in retail before moving to corporate where he helped drive marketing strategy and branding working with several household names.
"I've worked for over 20 years with owner-operated businesses focusing on overlooked tactics. I've never failed to identify revenue that people leave on the table for their competitors. Low-hanging fruit that when picked, drop straight to the bottom line."
"I have known Paul now for the past twelve years and he is one of the most professional and experienced marketing and networking people I know. Always eager to help and support, but also fast to adapt to a changing environment. He is a key person to watch and listen to when wondering the best way forward in a changing business world." Paula Carnell
"We hate being sold to but we love to buy."
Nervous about appearing in front of a camera. An interview-style video versus a sales pitch video will have your audience 'leaning in' rather than 'backing off'.
Interviews provide an opportunity to tell your story and for me to take responsibility for everything. Composition, lighting, sound, editing, and direction.
You just tell your story to me, as you would with a client and I do the rest. See how natural Roger Knight is in this video. He's talking to me, not the camera ...
In this example, to demonstrate how an interview doesn't need to be complicated, I gave David a 15-second warning and shot this in one take. Again, David wasn't talking to the camera he was talking to me about the unique features of his product.
Result: After I posted the video on Facebook he made several sales he would not have done. Bonus: He was approached to give a talk to 60 people about his story and the products he sells.
This is Your Next Step
If you want some pointers on how to take better videos with your smartphone or wish to talk to me about video in your marketing ...
Contact me. Call me on 07976 243107. Let's see how video can boost your marketing activity to drive sales and profit for your business.