3 min read

Attention: The Secret Weapon for Increasing Sales

The most valuable asset we have in business is attention. Your attention to what's important and the attention of potential clients. But we are so easily distracted and it's costing us big time.
Attention: The Secret Weapon for Increasing Sales
Photo by Nubelson Fernandes / Unsplash

In the exciting world of business, there's something incredibly valuable that can make a huge difference in our success: attention. It's like a magical treasure that can help us achieve great things.

The most valuable asset we have in business is attention. Your attention to what's important and the attention of potential clients. But we are so easily distracted and it's costing us big time.

So let's recognise the challenge. First, about how we focus and pay attention to our own work. And second, the way we get and keep the attention of the people we want to reach.

When we're working on something, like a project or a task, it's really important to give it our full attention. That means concentrating on what we're doing without getting distracted. Remember, as Johann Hari said, "When you pay attention, it's like giving your brain a superpower!" So, let's learn to be mindful and give our tasks the attention they deserve.

"I don't have a short attention span, I just... Oh, look, a squirrel!"

In business, it's not just about our own work. We also want other people to pay attention to what we have to say or offer. To do that, we need to make them feel something special. As a wise person once joked, "I don't have a short attention span, I just... Oh, look, a squirrel!" So, let's think about how we can grab people's attention and keep them interested in what we're doing.

Your Attention Matters

Create a Tech-Free Zone: Designate certain areas or periods of time as "tech-free zones" where you keep your smartphone out of sight and out of mind. This could be your bedroom, dining table, or specific work hours. By consciously separating yourself from your phone, you create a distraction-free environment.

Control Notifications: Take charge of your smartphone notifications. Disable or customize them to reduce the constant interruptions. Prioritise essential notifications and silence or turn off non-essential ones. This way, you'll regain control over your attention and prevent unnecessary distractions.

Practice Mindful Phone Usage: Be mindful of how you use your smartphone. Instead of mindlessly scrolling through social media or getting lost in endless app usage, set intentional limits. Use apps that track your screen time and set reminders to take breaks. By being aware of your phone usage habits, you can actively choose when and how you engage with your device.

Turn On Airplane Mode or Do Not Disturb: When you need uninterrupted focus, activate airplane mode or enable the "Do Not Disturb" feature on your smartphone. This temporarily disables incoming calls, messages, and notifications, allowing you to concentrate without distractions. You can also set specific exceptions for important contacts or emergencies.

Establish Phone-Free Time: Dedicate specific periods throughout the day for phone-free activities. Engage in hobbies, exercise, spend time with loved ones, or simply enjoy some quiet moments without the constant presence of your smartphone. By consciously disconnecting, you'll cultivate a healthier relationship with technology and regain control over your attention.

Remember, controlling smartphone distractions requires self-discipline and consistent effort. By implementing these strategies, you can reclaim your focus, enhance productivity, and enjoy more meaningful connections in the present moment.

How to Grab the Attention of Potential Clients

However, gaining and holding someone else’s attention in today's digital age can be a daunting task, especially when relying solely on text-based content. However, there's a powerful tool that can help you break through the barriers: Video.

By incorporating video into your marketing strategy, you unlock a world of opportunities to engage, captivate, and leave a lasting impact on your audience.

By using any one of the following video strategies, you can grab the attention and engage your audience, explain your offerings effectively, and establish the trust and attention needed to grow your business.

Tell Your Story: Use video to share your brand's story and values in a captivating way. Show who you are, what you stand for, and why your audience should care.

Show, Don't Tell: Demonstrate your products or services through video. Instead of just describing them, visually showcase how they work and the benefits they offer. Make it easy for your audience to understand and get excited about what you have to offer.

Let Others Speak for You: Capture authentic video testimonials from satisfied customers. Let their experiences and positive feedback do the talking. Seeing and hearing real people share their success stories builds trust and credibility for your business.

Your Next Step

Interested in exploring the various ways video can boost your business? I'd love to chat with you! If you're curious about how video can enhance your marketing efforts, drop me a message. You can reach out to me via phone at 07976 243107 or email me at connect@videocrew.

Let's have a conversation about leveraging the power of video to grab attention and attract interest in your, service, product and business.