Feb 16, 2025 4 min read Marketing

The Art of Building a Powerful Network

Lessons from my time in Business & in Network Marketing

The Secret to Growing a Strong Network

Whether you’re a business owner, a network marketer, or a professional looking to expand your influence, one truth remains: your network is your net worth.

Building a strong, engaged, and valuable network isn’t about collecting contacts—it’s about building relationships, creating value, and positioning yourself as a trusted resource.

I’ve worked with business owners and network marketers for decades, and I’ve seen what works (and what doesn’t). This article will walk you through the mindset, strategies, and daily habits that will help you build a network that fuels your success.

Let’s dive in. 🚀

Believe in Yourself Before Expecting Others to Believe in You

"If you don’t believe in what you’re building, why should anyone else?"

The most important sale you’ll ever make is to yourself. If you’re hesitant, unsure, or lacking confidence in what you’re offering, people will sense it. Your energy, passion, and certainty will either attract or repel opportunities.

Practical Tip:

Instead of focusing on “getting people to say yes,” focus on developing unshakable confidence in your vision.
Ask yourself: Would I join/buy from/work with me? If not, what needs to change?

2. Networking is NOT Selling—It’s About Relationships

🚨 If your first message to someone is a pitch, you’re doing it wrong. 🚨

The biggest mistake I see in network marketing and business networking is leading with a sales pitch instead of focusing on connection. People don’t like being sold to — but they love engaging with genuine, interesting, and valuable connections.

Practical Tip:

Start conversations, not sales pitches. Instead of saying, “Hey, I have a great opportunity for you,” try: “I saw your recent post on [topic]—loved your insights! What’s been your biggest challenge lately?”
Give before you ask. Offer value — share an article, provide a referral, or celebrate their wins before expecting anything in return.

3. The Power of Follow-Up: Fortune is in the Consistency

"Excitement fades, but follow-up builds trust."

Most people give up too soon. Just because someone says “not now” doesn’t mean “not ever.” Staying in touch, providing ongoing value, and being there when they’re ready are what separates the amateurs from the pros.

Practical Tip:

Follow up 5-7 times. Research shows that most sales and partnerships happen after multiple touchpoints.
Instead of chasing, use meaningful follow-ups: “Hey [Name], saw this article and thought of our last conversation. Curious to hear your thoughts!”

4. Surround Yourself with Winners

"Your network is a mirror—choose wisely."

Want to level up? Start surrounding yourself with people who challenge and inspire you. If you’re always the smartest person in the room, you’re in the wrong room.

Practical Tip:

Audit your circle. Are the people around you encouraging growth or draining your energy?
Seek mentorship and collaboration. Join groups, attend events, and connect with those ahead of you.

5. The 3 Types of Networkers: Which One Are You?

Not all networkers are created equal. Here’s where most people fall:

1️⃣ The Dabbler – Starts strong, fades fast. Treats networking like a hobby.

2️⃣ The Builder – Committed, learning, making steady progress.

3️⃣ The Leader – Inspires others while growing.

Where are you right now? More importantly, where do you want to be?

Practical Tip:

Don’t just “show up”—engage. Post valuable content, comment on discussions, and become someone people recognize and respect.
Be the leader you wish you had. Teach, mentor, and help others grow, and you’ll naturally rise.

6. The Myth of the Perfect Time: Take Action NOW

"Some people are waiting for all the lights to turn green before they start driving. News flash: that never happens!"

Waiting for the perfect time to build your network or grow your business? It doesn’t exist. The only perfect time is now.

Practical Tip:

Take daily action. Send a message, post content, or attend an event — small consistent steps compound over time.
Trust the process. Growth isn’t always instant, but momentum builds when you stay in the game.

7. Success is Inevitable… If You Stay In The Game

"The only way to fail is to quit."

The biggest difference between those who succeed and those who don’t? The ones who succeed stick with it long enough to see results.

Practical Tip:

When you feel discouraged, remember: Every ‘no’ brings you closer to a ‘yes’.
Think long-term. A year from now, will you be thanking yourself for staying consistent or regretting what you didn’t do?