So how was it for you?

You’ve made it to the end of January… but did your marketing habits make it with you?

I recently shared a simple idea in a few different ways: referrals aren’t a reward for being good at what you do. They’re usually the result of making it easy for other people to talk about you.

January matters because it’s the month we notice things.

What worked, what didn’t, what felt frantic, what felt steady. And in a world where trust is wobbly and attention is thin, referrals are still one of the few growth levers that doesn’t require you to become a full-time content machine.

It’s a bit like having a brilliant shop window… but no doorbell. People can admire it all day and still walk past.

I’ve been guilty of assuming “happy clients = referrals”. Then I started tracking it properly and realised the gap was never service quality. It was timing, prompts, and giving people words. The moment I added a simple follow-up habit, conversations increased. Not instantly, not magically… but predictably.

Suggestion: scroll back through the posts I’ve shared this month on LinkedIn and ask yourself, “Which ONE idea have I actually used?”

If the answer is “none yet”, choose the easiest one and do it before you close your laptop or phone: message three happy clients and plant a simple referral trigger.

You might think, “It’s a bit late… January’s gone.” That’s the point.

Habits don’t care about calendars.

Results don’t either.