Marketing

Marketing

Social media is not a marketing strategy, it is one part of marketing strategy. Joined-Up marketing strategy involves just five pillars to help you avoid overwhelm when you are turning leads into business and beyond.
Sep
28
More Chat - Less Text

More Chat - Less Text

James Marriott's insightful article in The Times this morning, entitled "I’ve glimpsed the future — and it’s chat," has
2 min read
Sep
22
How to Stand Out When You're Trying to Fit In

How to Stand Out When You're Trying to Fit In

In today's 'always-on' digital landscape, entrepreneurs often find themselves asking, "How do you stand out when you're trying so desperately
3 min read
Sep
19
How to Get Your First (or Your Next) Five Customers

How to Get Your First (or Your Next) Five Customers

Need to kick-start your lead generation? This video is priceless.
1 min read
Sep
17
Building a Meaningful Audience from Scratch

Building a Meaningful Audience from Scratch

You have a story to tell about your product or service. You need an interested audience to tell it to. So let's begin building a meaningful audience from scratch.
2 min read
Aug
25
Do You Stand Out or Fit In?

Do You Stand Out or Fit In?

How are we meant to stand out when everyone expects us to fit in? It's the puzzle we need to fix if our business is to grab and hold the attention of new clients.
5 min read
Aug
23
When Your Words Sabotage Your Success.

When Your Words Sabotage Your Success.

"That's not what I meant. You're not listening." This is how the words and phrases you will use today could be sabotaging your success.
2 min read
Aug
18
The Who, Not the What: Reframing Your Business Narrative

The Who, Not the What: Reframing Your Business Narrative

Clients, after all, are buying outcomes, not services. They are seeking someone who understands their unique landscape, pain points, and aspirations. They are not interested in only what you do.
2 min read
Aug
17
What is #75hard? Can it change your approach to business?

What is #75hard? Can it change your approach to business?

What is the #75hardchallenge? Can it change your approach to business? I believe it can and here is what I've discovered on my #75hardjourney.
1 min read
Jul
14
Could this make a difference?

Could this make a difference?

I'm just going out for my afternoon workout in the rain, as part of the #75hardchallenge. And it's given me an idea that I'd like to share with you.
2 min read
Jun
27
How well do you really listen?

How well do you really listen?

The Art of Active Listening: Cultivating Deeper Connections One of the deepest of all human needs is the need to
2 min read