Marketing

Marketing

Social media is not a marketing strategy, it is one part of marketing strategy. Joined-Up marketing strategy involves just five pillars to help you avoid overwhelm when you are turning leads into business and beyond.
Oct
01
Remember v Don't Forget

Remember v Don't Forget

Read this if you want to change your outcomes. Remember to subscribe if you want more sales and marketing insights like this.
2 min read
Sep
19
People Buy You - Not Your Product

People Buy You - Not Your Product

I've just read a great article on Better Marketing, and I have to say, I couldn’t agree
2 min read
Jul
22
Are you embracing AI?

Are you embracing AI?

Working with Three Cherries over the last few months, I helped them stage their first AI Conference on the SS
1 min read
Jun
21
Building a Successful Marketing Strategy: Lessons from IKEA

Building a Successful Marketing Strategy: Lessons from IKEA

Is Do-it-Yourself marketing like putting together IKEA furniture - without the instructions?
1 min read
May
29
Referral Marketing Checklist

Referral Marketing Checklist

WARNING: This checklist provides a reality check for your referral strategy.
1 min read
Feb
27
The 95:5 Rule Unveiled: A Lemonade Stand's Guide to B2B Marketing Success

The 95:5 Rule Unveiled: A Lemonade Stand's Guide to B2B Marketing Success

What do you do when only 5% of b2b buyers are ready to buy at any one time?
3 min read
Feb
12
Greater Results Through Collaboration: A Guide for Entrepreneurs

Greater Results Through Collaboration: A Guide for Entrepreneurs

When people tell me they're busy in answer to the question "How are you?" I often think to myself "busy doing what, going where?"
3 min read
Jan
25
Video: a Better Sales Solution?

Video: a Better Sales Solution?

"You can't win a new customer if they don't know you exist." Marcus Sheridan and Tyler Lessard
2 min read
Jan
01
Happy New Year

Happy New Year

Have you made your New Year's Resolutions yet? Did you know that 30% of Brits will be setting
1 min read
Dec
20
Next Year is Going to be Very Different

Next Year is Going to be Very Different

Are you 2024-ready? I hope so. It's going to be the best year yet. or not, depending on what you do.
2 min read