Read this to get your First 5 customers

Watch this to get your First or Next 5 customers

It’s easy to get bogged down by flashy strategies and complex funnels when all you really need is a straightforward plan that gets results.

Whether you’re in a slow period or looking to jumpstart your client base, an amazing offer can be just the ticket. Take a page from Alex’s no-nonsense approach: keep it simple, make it appealing, and get your business moving again without endless giveaways or free trials (unless you want to).

If you have an established business, a discounted but valuable offer can ignite interest without cheapening your service.

This article cuts through the noise, giving you actionable steps to leverage your existing contacts and create an irresistible offer that attracts quality clients. Let’s make it simple and get straight to what works.

1. Build Your Lead List from Existing Contacts  

   Begin by gathering contacts from every available source: your email account, social media connections, and phone contacts. Many people overlook the network they already have. This initial list can provide you with a valuable pool of leads, making your journey easier by leveraging existing relationships. Start with those who know you – reaching out will feel natural and allow for a more personal, relaxed approach, helping to avoid that awkward "cold call" feeling.

2. Choose a Platform and Personalise Your Outreach  

   With a list in hand, identify which platform holds the majority of your contacts. Whether it’s email, Instagram, or even WhatsApp, this will be your primary channel for reaching out. Personalise each message, acknowledging something unique about each individual to show you genuinely care. This could be a common interest, a shared experience, or even a recent update in their life. Avoid any hint of a template or impersonal pitch – your message should feel like a genuine conversation. This thoughtful approach stands out and keeps your outreach from sounding like a mass marketing effort.

3. Establish a Consistent Daily Outreach Routine  

   Make it a goal to reach out to around 100 contacts a day. This steady pace prevents burnout and ensures you’re constantly in conversation with potential clients. Use the "ACA" approach – Acknowledge, Compliment, Ask – to keep responses friendly and inviting. For instance, compliment a mutual interest or past interaction before asking a question relevant to your offering. While it can feel daunting at first, the initial discomfort fades as you develop a rhythm and realise the vast potential in maintaining open, engaging dialogues.

4. Provide Value Before Charging: Earn Your First Clients with Free Service  

   Offering your service for free initially can be a game-changer for getting those crucial first customers. Explain that you’re looking for feedback and honest reviews as you refine your offering. This not only lowers the barrier for someone to try what you offer but allows you to build experience and reputation quickly. As you start gaining testimonials, gradually begin charging a modest fee, increasing as demand grows. This approach isn’t just about getting customers – it’s about building confidence and refining your skills, providing a strong foundation for sustainable business growth.

5. Stay Engaged with Connections and Nurture Long-Term Relationships  

   Don’t let your network grow cold. Regularly check in with contacts, offer valuable insights, and keep sharing updates on your service, especially client successes or positive testimonials. By depositing value into your network, you’re establishing yourself as someone trustworthy, ensuring that when they, or someone they know, need your service, you’re at the top of their list. Over time, your network will start seeking you out – all because you invested in relationships rather than mere transactions. This steady, relationship-focused approach is what truly drives sustainable customer growth and long-term success.

I'm a big fan of Alex Hormozi and recommend you follow him on YouTube.