Why Small Wins Matter:

We’re a few weeks into January, and many of us are already grappling with those New Year’s resolutions (I know I am). Whether you’re powering through or hitting a wall, there’s a powerful idea that might help you keep going: The Winner Effect.
Ian Robertson’s book, The Winner Effect, reveals how success fuels more success. Each win boosts your confidence, mental sharpness, and even your biochemistry, making the next win easier. But the opposite is also true: setbacks can spiral into self-doubt and stagnation.
The good news—momentum is something you can change, starting now.
Start Small to Win Big
The key to turning things around lies in small, deliberate actions. Clear an email backlog, tackle one task you’ve been avoiding, or take a single step toward a goal. As Robertson says, “You’re either on an upward spiral or a downward spiral.” The smallest victory can be the spark that shifts your momentum.
Recognise and Celebrate Wins
We’re often quick to dismiss our achievements, but this habit undermines progress.
Robertson’s research highlights that “Winning is subjective. Your brain doesn’t know the difference between what happened and what you think happened.”
Celebrate small wins to train your brain to focus on success—whether it’s completing a project, trying something new, or simply getting out of bed on a tough day.
Effort Beats Talent
Studies show that effort matters more than innate ability. People praised for effort are more likely to embrace challenges and grow, while those praised for talent often avoid risks. Robertson’s advice is simple: “Rewarding yourself for effort is the best way to improve performance.” Honour your hard work, not just the outcomes.
Adjust Your Expectations
Unrealistic expectations can turn minor setbacks into mountains. Robertson reminds us, “Many struggles are only struggles because we think they’re struggles.” Adjusting your perspective helps you see progress where you might have missed it. Did you take a step forward today? That’s a win.
Visualise Success
Your brain can’t tell the difference between real and vividly imagined success. Visualisation, used by Olympic athletes and Navy SEALs, creates confidence and clarity. Robertson writes, “Visualising this positive future ignites a certainty inside you that shouldn’t exist, but now it does.” Imagine your ideal outcome, and let it guide your actions.
As we tackle 2025, remember that progress doesn’t have to be monumental. Small wins build momentum, and momentum creates lasting success.
The upward spiral starts here.
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