Don’t waste money making a confused website look prettier

That may sound a little blunt, but it matters.

For many business owners 'their marketing' begins with their website and they design their website as if it were a brochure featuring what they do.

The unintended consequences are that they sound like everyone else who does what they do - so they focus on design to make themselves look different.

Most website designers will go along with that approach because they love to design. But remember, they are not experts in marketing.

“Here’s our website.”
“Here’s our brochure.”
“Everything you need is in there.”

Except it usually isn’t. A brochure can explain what you do. A website can display what you offer. But neither will sell properly if the message underneath is unclear.

Before spending more money on a new brochure, another website update, or a redesign, it is worth investing in a Brand Story Review first.

Here’s why:

First, it stops the website being built around you:

What we do.
How long we’ve done it.
Our services.
Our process.
Our values.
Our team.

Some of that matters, but it is rarely where the buyer’s mind begins and is not important enough to the visitor to be centre stage.

Your visitor is usually asking something much simpler:

“Do you understand my problem?”
“Can you help me?”
“Can I trust you?”
“What should I do next?”

Second, it reveals where the website has become bloated.

A bloated website makes your visitor work too hard to understand why they should trust you.

Pages get added. Services get added. Messages get added. Clever design features get added. And it is not the web designer's fault. Most will do what you want them to do. You will rarely get 'kick back'.

And slowly, the website stops feeling like a clear conversation and starts feeling like a cupboard full of useful things nobody can quite find.

A Brand Story review gives your web designer a much better brief.

Good designers need clarity. They do not want to guess what your business should be saying. They want to make the right message look and feel professional.

And here’s the bonus. A better-performing website will make the designer look better. They will retain more business and may even want to take all the *credit.

*I do not mind who takes the credit, if the website becomes clearer, more focused, and helps you win better business, everyone wins.

A Brand Story Review helps you strip away the noise, clarify the message, and turn your website back into a conversation that helps the right people take the next step. Before you redesign the website, fix the story.

Book a Brand Story Review

Before you spend more money on a new website, brochure or redesign, make sure the story is clear. A Brand Story Review helps you strip away the noise, clarify your message, and turn your website back into a conversation that helps the right people take the next step.

How it works

1. Share your website
Send me your website link.

2. Review the story
I look at your website through the eyes of your ideal customer to provide a detailed but concise report ranking where it's strong, where it is bloated, and what needs to be change to win more profitable clients.

3. We talk through the gaps
We review the findings together and identify ways to sharpen the message, tighten the journey and make your website work harder at converting visitors.

Ready to make your website clearer?
Book your Brand Story Review.

All this for just - £147 (to the first 5 people who send me their url.) Normally £247.