Is NOW the time to Build Video Into Your Sales and Marketing?

69% of consumers would rather watch short videos. Videos signal Google to rank your website higher. After all, Google owns YouTube.

In fact, a search engine is 53 times more likely to discover a website with a video on the home page.

Are you going to sit back and wait until your competitors embrace video in their marketing? Then it may be too late. Let me be our video marketing guide to help you gain a competitive advantage. Call Paul Clegg on 07976 243107

Examples of ways you can use video in your marketing. Don't use the excuse you don't know how to do it. I do.

Short Form Promotional Video for Social Media - Advertising

Interviews - are the perfect way to tell your story

Video interviews of key members of a business can be a powerful marketing tool to help build trust and credibility, showcase expertise, and increase engagement. Essentially they add personality to the brand, increase visibility, and improve SEO.

Explainer Videos: Short, simple videos that explain a concept, product, or service. Ideal for introducing your audience to a new product or service, or for breaking down a complex idea into easy-to-understand terms. Here Roger Knight gives his back story and explains the power of Reiki Sound Therapy.

Tutorial Videos: Step-by-step videos that show your audience how to do something. For instance to demonstrate the use of a product or service, or to offer helpful tips on a specific topic.

Product Explanation Videos: Videos highlighting the features and benefits of a product or service. An excellent way to convince your audience that your product or service is the right choice for them. Shot in one take on an iPhone.

Community Events:

If you are planning an event give your ideal audience a taste of what's in store or maybe what they missed the previous year. Wells Arts Contemporary attracts thousands of visitors from all over the world.

Wells Art Contemporary (International Art Exhibition)

Fund Raising for Charity

I was recently asked to film footage of her fundraising project The Mayor's New Clothes for Heads Up in Wells and Whizz Kids. The footage was edited into 9 sequences to form a YouTube playlist. Separate music was added (for which I pay for). YouTube does not like music in the background from events as they inevitably have copyright issues. Further editing of such videos can be used to promote future events on social media.

Crowdfunding for a Trishaw for the City of Wells.

Client Testimonial Videos:

Social proof such as Google reviews or recommendations on Trust Pilot and important videos featuring real customers sharing their product or service experiences are gold. They are a powerful way to build trust with your audience and to show that your product or service is tried and tested. The Dubb Video platform has the ability for you to send a video testimonial request for a client to reply using video even if they don’t have the software on their phone.

Behind-Your-Business-Scenes Videos:

Give your audience a video glimpse at the people and processes behind your brand. Video is a great way to build brand loyalty and give your audience a sense of engagement with your business.

Videos keep your content engaging, relevant, and of high quality. With the right approach, you can use video to effectively reach your target audience and achieve your marketing goals.

Drone Footage for Wedding Events

I don't shoot weddings, but I am happy to work with wedding photographers who do. Especially if they want to capture drone footage for 'b-roll'.

Funerals

Since the lockdown, there has been a marked upturn in people wanting video access for friends and relations unable to pay their respects in person. I have extensive experience in such events.

Drone Footage for Estate Agents

Use richer media to tell your story or sell your product, event or service ... Don't use the excuse you don't know how to do it. I do- Paul Clegg 07976 243107 to discuss options that are tailored for you.