Clients who already trust you

The clients who already trust you

Most small business owners spend June thinking about where new business will come from in the second half of the year. New channels, new audiences, new campaigns.

But the most straightforward source of new business is usually the people who've already paid you.

Not to sell them something new - just to check in. A short, genuine message asking how things are going since you worked together.

No agenda, no offer attached. Just contact.

This matters because referrals rarely come from clients who've forgotten you exist. They come from clients who feel like you're still in their world. And the gap between "client who liked you" and "client who recommends you" is often nothing more than a bit of continued presence.

If you haven't spoken to five or ten past clients in the last six months, that's probably worth more of your time this week than anything new you could launch.

Pick three. Send a short message. See what comes back.

DISCUSSION PROMPT: Is there a past client you keep meaning to reach out to but haven't? What's been stopping you?