Just as ChatGPT is revolutionizing the way we access information by challenging Google Search with its advanced AI language capabilities, could this new networking platform be poised to disrupt the professional business networking landscape dominated by LinkedIn?
If you are not an early adopter, look away now.
For those not familiar with the term, let me explain. An early adopter is an individual or organisation that embraces new products, services, or technologies before the majority of the market does. These pioneers are often seen as trendsetters, risk-takers, and opinion leaders who play a crucial role in the diffusion of innovation.
In the context of marketing a business, targeting early adopters can be a valuable strategy, as they are more likely to try and adopt new offerings, provide valuable feedback, and spread the word to their networks. By focusing on early adopters, businesses can generate buzz, establish credibility, and gain a competitive edge in their industry. You want to build your business connections with early adopters.
Early adopters tend to display a higher level of openness to experience, which is one of the Big Five personality traits. This characteristic reflects their willingness to embrace new ideas, products, services, or technologies more quickly than the majority. Openness to experience often translates to curiosity, adventurousness, and a strong desire to explore novel concepts.
In contrast, whilst they will not admit it, most people in business are resistant to change and tend to be more conservative or risk-averse. They usually adopt new products or technologies only after most of the market has already done so, as they may prioritise stability and familiarity over experimentation and innovation. This means they often miss out, even when something is offered for free. Their inbuilt response is 'free, there must be a catch'.
The platform's primary focus is on supporting entrepreneurs, and small and medium-sized business owners by providing a wealth of resources that can help them learn and grow over time. This is a game-changer for those who are eager to take their businesses to the next level but might not have the budget for expensive coaching or training programs.
Imagine combining the networking prowess of LinkedIn with a wealth of exclusive business coaching resources previously that were once reserved for high-paying clients of one of the world's largest business coaching organisations.
This new business community is designed to put these valuable resources right at your fingertips, and the best part is that it's based on a freemium model. Premium content for free. No brainer? Well not quite. You would think everyone would jump on this immediately but human nature suggests not. This is exactly why early adopters normally have an advantage in business and why most people miss out.
We live in exciting times and the best is yet to come. More collaboration, fewer sales pitches. Quality, deeper connections rather than superficial contacts.
The platform went live yesterday, check it out here.