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Building a Successful Marketing Strategy: Lessons from IKEA

Is Do-it-Yourself marketing like putting together IKEA furniture - without the instructions?
Building a Successful Marketing Strategy: Lessons from IKEA
Photo by Adam Kolmacka / Unsplash

Imagine walking into IKEA and seeing a beautifully assembled piece of furniture. You decide to buy it, and you will have a big box with all the parts inside through check out.

When you get home, you're excited to set it up, but there's a catch—there are no instructions. Suddenly, you're unsure which piece fits where, and you feel overwhelmed.

This is often what marketing feels like for many businesses. Sure, resources are abundant online. Websites, YouTube videos, and articles provide all the information (together with opinions from friends) you need. But without clear, step-by-step guidance, it's easy to feel lost and unsure how to put everything together effectively.

Just like assembling that IKEA furniture, successful marketing requires a clear plan and understanding of how each piece fits into the bigger picture. Without a strategy, you will end up with a disjointed approach that doesn't quite fit together or deliver the results you hoped for.

So, as you think about your marketing efforts, consider whether you're equipped with the right 'instructions.' Are you following a strategic plan that aligns with your goals? If not, it might be time to seek guidance and ensure you're assembling your marketing toolkit correctly to create a cohesive and effective campaign.

If you don’t ‘get’ marketing, talk to someone who does.