Marketing

Marketing

Social media is not a marketing strategy, it is one part of marketing strategy. Joined-Up marketing strategy involves just five pillars to help you avoid overwhelm when you are turning leads into business and beyond.
May
03
Don’t waste money making a confused website look prettier

Don’t waste money making a confused website look prettier

A bloated website makes your visitor work too hard to understand why they should trust you.
2 min read
Apr
16
Why Your Website Isn’t the Problem (And What Actually Is)

Why Your Website Isn’t the Problem (And What Actually Is)

It looks right … but it’s not working as you want it to.
3 min read
Apr
06
Why Your Website Isn't Generating Leads

Why Your Website Isn't Generating Leads

And Here's What To Do About It
5 min read
Mar
27
A Broken Website Is the Visible Sign of a Broken Sales Process

A Broken Website Is the Visible Sign of a Broken Sales Process

A poorly performing website is rarely just a website issue. It is usually exposing something deeper: a sales process that
2 min read
Mar
16
Why Trust Is a Marketing Advantage

Why Trust Is a Marketing Advantage

“Know, like and trust” is one of those phrases that gets repeated so often in business that people stop examining
2 min read
Jan
09
AI, Authenticity, and Your Reputation

AI, Authenticity, and Your Reputation

Is your use of AI helping you… or positioning you as someone you’re not?
4 min read
Dec
01
George Zalucki changed the way I looked at Personal Development and Business

George Zalucki changed the way I looked at Personal Development and Business

For things to change in 2026 - I must change: FACT
7 min read
Sep
17
The Future is a Series of Choices

The Future is a Series of Choices

and our future is built from the choices we make today.
1 min read
Jul
17
Referrals Aren’t a Sales Strategy. Here’s What Is

Referrals Aren’t a Sales Strategy. Here’s What Is

Referrals are lovely when they happen, aren’t they? A warm introduction, a little built-in trust, and usually a quick
2 min read
Apr
28
How Big Is the Shadow You Cast?

How Big Is the Shadow You Cast?

(George R.R. Martin, via “Game of Thrones”)
1 min read