In the world of digital marketing, content is more than just a tool for garnering likes or replicating viral trends. Its true value lies in its ability to share expertise, build reputation, and attract business.
This approach to content marketing is not just about likes, shares and cat videos, but about nurturing a long-term relationship with your audience. OK, the occasional cat video can be useful. I love cats!
Content Marketing: Beyond Surface Engagement
Effective content marketing goes deeper than surface-level interactions. It’s about consistently providing valuable, insightful content that demonstrates your understanding of the challenges clients face. Every piece of content should be a step in a journey of discovery for both existing and future clients. It’s not just about catching the eye; it’s about holding attention and building trust.
The Significance of the 'Seventh Touch'
Statistics show that 82% of sales occur after the seventh interaction between a brand and a customer. This highlights the importance of engaging content in connecting these crucial touchpoints. Each piece of content is an opportunity to reinforce your expertise, reaffirm your brand values, and anchor your reputation in the eyes of your audience.
Creating Content That Counts
In this context, content creation must be strategic and intentional. The aim is to craft content that not only informs and educates but also resonates and connects. Whether it's an insightful blog post, a helpful video tutorial, or an engaging social media update, your content should reflect the depth of your knowledge and the uniqueness of your brand.
A Workshop for Smart Marketing Strategies
For those looking to refine their content marketing strategy, I’ve been invited to be the guest speaker at the Wells Business Forum on Thursday, 18th January to be held at Wells Golf Club. I’m turning the session into a workshop to delve into the nuances of creating content that adds real value, showcasing your expertise and connecting the dots between those vital touchpoints in the customer journey.
Your Invitation to Master Joined-Up Content Marketing
If you're committed to building your brand this year this workshop will help you map out the route. You will learn how to create content that's more than just digital noise. It's an investment in you and a commitment to the clients who are on their journey with you.
To find out more and to register for this transformative workshop, visit Paul Clegg's Marketing Workshop.
If you can’t make it, give me a call. I’d love to catch up with you to brainstorm ways for you to attract more business this year.