Building a Meaningful Audience from Scratch
            You have a story to tell about your product or service. You need an interested audience to tell it to. So let's begin building a meaningful audience from scratch.
        
     
    
            
    
        
    
        Do You Stand Out or Fit In?
            How are we meant to stand out when everyone expects us to fit in? It's the puzzle we need to fix if our business is to grab and hold the attention of new clients.
        
     
    
            
    
        
    
        When Your Words Sabotage Your Success.
            "That's not what I meant. You're not listening." This is how the words and phrases you will use today could be sabotaging your success.
        
     
    
            
    
        
    
        The Who, Not the What: Reframing Your Business Narrative
            Clients, after all, are buying outcomes, not services. They are seeking someone who understands their unique landscape, pain points, and aspirations. They are not interested in only what you do.
        
     
    
            
    
        
    
        What is #75hard? Can it change your approach to business?
            What is the #75hardchallenge? Can it change your approach to business? I believe it can and here is what I've discovered on my #75hardjourney.
        
     
    
            
    
        
    
        Could this make a difference?
            I'm just going out for my afternoon workout in the rain, as part of the #75hardchallenge. And it's given me an idea that I'd like to share with you.
        
     
    
            
    
        
    
        How well do you really listen?
            The Art of Active Listening: Cultivating Deeper Connections
One of the deepest of all human needs is the need to
        
     
    
            
    
        
    
        It’s Not About the Coffee: How to Easily Stand Out from Your Competition.
            Now is the perfect time to stand out and smell the coffee.  Let me explain why.
        
     
    
            
    
        
    
        Attention: The Secret Weapon for Increasing Sales
            The most valuable asset we have in business is attention. Your attention to what's important and the attention of potential clients. But we are so easily distracted and it's costing us big time.
        
     
    
            
    
        
    
        How Video Marketing, AI, and Interviews Give You a Competitive Edge
            How to Combine Marketing, Video and AI in One Project